NRPA Conference Booth & Assets

Category: Event Booth Design/Campaign Design

Studio/Firm: SWA Group

Client: SWA Group

Time: 2022

I designed an interactive conference booth/photo booth for SWA's National Recreation and Park Association conference. In line with the theme of parks and recreation, as well as promoting SWA's landscape design services, I created a backdrop inspired by parks, featuring Texas wildflowers and dandelions. The centerpiece of the booth was a large dandelion that served as a photo booth. We invited attendees to take Polaroid photos and write a few words about their interpretation of a "livable world." These Polaroid photos not only became part of the backdrop artwork but also provided valuable data to help us understand people's needs and preferences.

I also created other print and digital assets for promotion, including brochures, emails, social media video.

Awards: dotCOMM Awards 2023, platinum award winner.

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